Which of the following suggestions for reducing anxiety is applicable to interviewer and interviewee alike?
a. be personal, not personable
b. listen well
c. concentrate only on what you have to say
d. memorize responses so that you can answer questions quickly
b
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Mackenzie Pharma has created a drug that reduces the symptoms of Alzheimer's disease in 80% of patients above the age of 65. The company wants to publicize the benefits of this drug so that it reaches as many senior citizens as possible
Which medium best suits Mackenzie Pharma's needs? a) Television b) Radio c) Twitter d) YouTube
Questions such as "Who is the richest person in the world?" and "Which building is the tallest in the world?" reflect
A) weak questions of fact for a persuasive speech. B) strong questions of value for a persuasive speech. C) weak questions of policy for a persuasive speech. D) strong questions of fact for a persuasive speech. E) weak questions of value for a persuasive speech.
Aristotle's term for emotional proof is
a. logos. b. pathos. c. ethos. d. mythos. e. telos.
Direct sales of advertising space usually comes in the form of these ads:
A. scroll-overs B. banners C. pop-ups D. rate cards E. all of these F. none of these