What is integrated marketing communications (IMC)?
What will be an ideal response?
Integrated marketing communications is the process of building and reinforcing mutually profitable relationships with employees, customers, other stakeholders, and the general public by developing and coordinating a strategic communications program that enables them to make constructive encounter with the company/brand through a variety of media and other contacts.
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Which of the following is not true when using a design template for designing visuals?
A) Design templates promote consistency across the organization. B) Design templates save time by eliminating repetitive decision making. C) Design templates ensure better designs. D) Design templates ensure consistency in color palettes, typeface and layouts. E) Design templates are appropriate for all types of messages, from informal internal messages to those written to influential outsiders.
Which of the following is defined as the differential effect that brand knowledge has on the customer response to marketing efforts?
A) attitudinal brand equity B) customer-based brand equity C) loyalty D) brand valuation E) brand positioning
State laws that govern the sale or transfer of securities within the state (intrastate) are known as ________ laws
Fill in the blanks with correct word
Which of the following statements best describes the modern view of marketing?
A. It consists mainly of advertising and personal selling. B. It is only necessary for profit-oriented firms. C. It anticipates customer needs. D. It begins as soon as products are produced. E. It is emphasized more for firms that don't rely on e-commerce.