Which of the following is defined as the differential effect that brand knowledge has on the customer response to marketing efforts?
A) attitudinal brand equity
B) customer-based brand equity
C) loyalty
D) brand valuation
E) brand positioning
B
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While talking about their supervisors, a group of employees at GreenWire Corp. agreed that one of the supervisors, Samuel, has a winning personality. They found out that they like working for him and often did more than what they were asked to do because they wanted Samuel to like them. From the given information, we can infer that Samuel has ________ power.
A. referent B. expert C. reward D. position
When the Sara Lee Bakery Group introduced Iron Kids Crustless bread (to save mothers the time and effort of slicing the crusts off sandwiches), it was using:
A. PRIZM segmentation B. geodemographic segmentation C. niche marketing strategy execution D. product differentiation E. a target market chart
Which of the following statements is a characteristic of an internal audit?
A. It studies the basic operations of a company in order to identify problem areas. B. It furnishes the regulatory agencies with information on a company's financial status and operations. C. It functions primarily as a service to management for the improvement of its financial controls. D. It employs an outside certified public accountant to verify the records and financial statements of a company.
Which of the following will not increase your liquidity?
A) Selling a boat and depositing the proceeds in your checking account B) Selling a car in exchange for cash C) Selling stock in exchange for cash D) Using cash to purchase a home entertainment system