A ________ is the company's estimated share of market demand at alternative levels of company marketing effort in a given time period
A) sales budget
B) market demand
C) company demand
D) company sales potential
E) market potential
C
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Experiential marketing combines the following, except:
A) direct marketing B) guerilla marketing C) field marketing D) sales promotions
Which one of the following events involves a liability for a business?
a. Loans to be repaid to banks b. Inventories purchased for cash c. Amounts invested by the owners d. Stock sold to the general public
Which of the following is NOT a potential consequence of failing to identify limited resources before project implementation?
A. Difficulty in taking quick corrective action B. Increase costs C. Scope creep D. Project delays E. Activity delays
Answer the following statement(s) true (T) or false (F)
1. Companies prefer expatriates without previous international experience in order to help their employees learn more about the company. 2. You are an American citizen working in America for a German company. You are an example of a third-country national. 3. Onshoring is the process of shuttering operations in other countries and bringing work back to the home country to increase employment there. 4. Preparing employees for expatriate assignments will primarily be done through cross-cultural training. 5. Culture shock does not affect the success of an international assignment.