________ is an example of a benefit that is legally required and therefore not optional.
A. Life insurance
B. Dental insurance
C. Unemployment insurance
D. Subsidized day care
E. Vacation time
Answer: C
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Which of the following lists some of the steps in the market research process in the correct order?
A) determine information requirement?problem definition?choose unit of analysis?examine data availability?assess value of research B) problem definition?assess value of research?determine information requirement?choose unit of analysis?examine data availability C) examine data availability?problem definition?choose unit of analysis?assess value of research?determine information requirement D) choose unit of analysis?assess value of research?problem definition?determine information requirement?examine data availability E) examine data availability?assess the value of research?problem definition?presentation
________ brands are positioned with respect to competitors' brands so that more important (and more profitable) flagship brands can retain their desired positioning
A) Flanker B) Attacker C) Defender D) Cash cow E) Simulation
What is not suggested by the textbook to help combat culture shock?
a. Make sure the job you will be doing is clear from the very beginning b. Talk to people who have been in that country to get their advice and feedback c. Research the culture and the language d. Try not to create cultural bias by researching the new culture
________ convergence describes the development of hybrid devices that can combine the functionality of two or more existing media platforms into a single device
A) Technological B) Content C) Media D) Industry