The more important the person, ______.

A. the less likely people will pay attention
B. the more likely people will ignore it
C. the more likely people will pay attention
D. the less likely people will understand


C. the more likely people will pay attention

Communication & Mass Media

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What is the difference between primary influence goals and secondary influence goals?

What will be an ideal response?

Communication & Mass Media

The mass media shape our views and values as a society. This is what we mean when we say the mass media exercise ideological influence.

a. True b. False

Communication & Mass Media

When dealing with conflict, Julie concentrates on using very precise language, and though she doesn't always feel comfortable with face-to-face conflict, she feels it's important to say what's on her mind. Julie probably uses a(n) ________ approach to conflict.

A. restraint B. direct C. expressive D. indirect

Communication & Mass Media

Which of the following steps is taken to reduce the risk of committing a Type I error?

a. Researchers adopt a conservative alpha level. b. Researchers increase their statistical power. c. Researchers use nonparametric statistics. d. Researchers can control the effect size.

Communication & Mass Media