Public relations practitioners who work in investor relations or financial relations typically and legally are not involved in which of the following activities?
A. Preparing the annual report
B. Reporting nonpublic information to other managers in order to help them buy or sell stock
C. Issuing proxy materials telling shareholders what business will be conducted at the annual meeting
D. Releasing announcements about changes in company officers to national business and financial media
E. Giving specific directions to investors about how to cast their votes if they cannot attend the annual meeting
B
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The internal response that customers have to all aspects of an organization and its offerings is referred to as ________.
A. customer experience B. internal customer audit C. internal marketing D. customer relationship management E. relationship marketing
Firms that promote mostly on a seasonal basis utilize massed advertising efforts
Indicate whether the statement is true or false
Warnings
A) are provided if an action could harm the reader. B) are included at the writer's discretion. C) both A and B.
Which of the following is the best example of the proximity rule that, for service firms, proximity to market is the most important location factor?
A) Soft drinks are bottled in many local plants, where carbonated water is added to proprietary syrups that may have been shipped long distances. B) Few people will travel out of state for a routine haircut. C) Patients will travel very long distances to have their hernia surgeries performed at Shouldice Hospital. D) Furniture makers choose to locate near the source of good hardwoods, even though it means locating near other furniture manufacturers. E) Metal refiners (smelters) locate near mines to accomplish significant weight reduction near the metal's source.