Which of the following is the best example of the proximity rule that, for service firms, proximity to market is the most important location factor?
A) Soft drinks are bottled in many local plants, where carbonated water is added to proprietary syrups that may have been shipped long distances.
B) Few people will travel out of state for a routine haircut.
C) Patients will travel very long distances to have their hernia surgeries performed at Shouldice Hospital.
D) Furniture makers choose to locate near the source of good hardwoods, even though it means locating near other furniture manufacturers.
E) Metal refiners (smelters) locate near mines to accomplish significant weight reduction near the metal's source.
B
You might also like to view...
One method of business-to-business market segmentation utilizes company size as a segmentation variable
Indicate whether the statement is true or false
Which of the following is an example of a discount promotion given to members of the distribution channel?
A) incentive programs B) trade shows C) co-op advertising D) SPIF programs E) promotional products
Define the concept of "emotional intelligence." Illustrate how managers benefit from having a high level of emotional intelligence. Do you believe you have a high level of emotional intelligence, and on what are you basing your assessment?
What will be an ideal response?
Dominic is the owner of Della Robotics, a business that deals in industrial robots that are mostly sold to the manufacturing industry. The strong point of Dominic's business is that he personally contacts his buyers and takes part in the negotiation process. Moreover, his company customizes the robots. In this scenario, the product manufactured by Della Robotics falls under the category of _____.
A. the maintenance, repair, and operating products B. installations C. component parts and processed materials D. accessories