In Malcolm Gladwell’s popular book The Tipping Point, he posits that three factors work to “tip” a trend, in other words to ignite interest in an idea, behavior, or product. Which of the following make up the three?

a. The law of the few, stickiness, the power of context.
b. The law of the few, stickiness, the power of connections.
c. The law of the few, connections, the power of context.
d. The law of the few, connections, the power of stickiness.
e. None of these.


a. The law of the few, stickiness, the power of context.

Business

You might also like to view...

The lower-of-cost-or-market rule implies that it is unrealistic to carry inventory at a cost that is in excess of its market value

Indicate whether the statement is true or false

Business

Which of the following is a characteristic of a derivative?

a. has one or more underlyings b. has one or more notional amounts c. exchanging of promises with a counterparty d. require or permit a net settlement e. all of the above

Business

Which of the following is not true concerning conceptual frameworks?

a. The FASB, but not the IASB, relies on a conceptual framework to guide their standard-setting decisions. b. The conceptual framework is not a rigorous set of principles from which standard setters can logically deduce appropriate financial reporting standards. c. The purpose of a conceptual framework is to guide standard-setting decisions in order to enhance the quality and consistency of those decisions. d. The FASB and the IASB have separately developed their conceptual frameworks, and those frameworks are similar. e. The FASB and the IASB are currently working to develop a common conceptual framework for financial reporting.

Business

_______ is the process of generating knowledge about the market that individuals in the business use to inform and guide their decision making

a. Market sensing b. Market research c. Information utilization d. Information acquisition

Business