What are the major benefits and risks in working as an independent public relations consultant?
What will be an ideal response?
The major benefit is, of course, the independence that comes with being on your own. An
independent consultant has considerable freedom in choosing how, when, and with whom to do
business. An independent consultant can be as much of a generalist or specialist as he or she desires.
The major risk is that an independent practitioner is entirely responsible for the success or failure of
the consultancy. The practitioner is entirely responsible for every aspect of the operation, including
financial accounting and new client development. While an independent's overhead may be
considerably less than that of a typical agency, there is nothing to fall back upon in a consultancy
when costs outstrip income. For these reasons, independent consultancies are better suited for risktakers
willing to accept failure as a possible price of success.
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At a party where you don't know anybody, you meet a group of women who are standing
together. Later, you meet one of these women, and you picture the group with whom she stood at the party. You are using which law of organization? A. proximity B. similarity C. closure D. ambiguity
In order to increase the pace of a broadcast news story, the writer should ______.
A. include more descriptive phrases B. write tighter sentences C. eliminate all details besides what happened and when D. use more punctuation
With the development of powerful, worldwide communications technologies, the meaning of the term "globalization" has become very clear
Indicate whether the statement is true or false
__________ is the positive, neutral, or negative feelings or evaluations we associate with a word.
a. Denotation b. Demarcation c. Connotation d. Context