Lester, a hardware engineer, sells his old hatchback to buy a luxury sedan. As he starts driving the new car, he realizes that it is more difficult to maneuver the sedan than his old hatchback. He also realizes that maintaining the sedan is expensive. Lester is rather uncomfortable with the purchase decision he made. In the context of consumer behavior, which of the following concepts does this scenario best illustrate?

A. Limited relationship
B. Cognitive dissonance
C. Marketing mix
D. Psychographic segmentation


Answer: B

Business

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What was the significance of the 1964 landmark Supreme Court case New York Times v Sullivan?

A. Balanced First Amendment right to free speech with libel laws B. Defined three categories of legal persons for the purposes of libel C. Extended First Amendment protection of political speech to corporations D. Extended First Amendment protection of commercial speech to corporations E. Protected children from television content that is "harmful to minors"

Business

Compute the Cost of Goods Sold for 2019 using the following information:    Direct Materials, Jan. 1, 2019$40,000 Work-in-Process, Dec. 31, 2019 69,000 Direct Labor 48,500 Finished Goods, Dec. 31, 2019 105,000 Finished Goods, Jan. 1, 2019 128,000 Manufacturing Overhead 72,500 Direct Materials, Dec. 31, 2019 43,000 Work-in Process, Jan. 1, 2019 87,000 Purchases of Direct Material 75,000 

A. $244,000 B. $211,000 C. $198,000 D. $234,000

Business

If a corporation declares a 10% stock dividend, then

A) the share price of the stock will most likely decline by about 9%. B) the share price of the stock will most likely increase by about 10%. C) the share price of the stock will most likely remain unchanged. D) each shareholder will get a 10% cash rebate off his or her next round lot purchase of the stock.

Business

The dividend valuation model estimates the value of a share of stock as the future value of all dividends

Indicate whether the statement is true or false.

Business