When Anheuser-Busch added Michelob Light to the line of Michelob beers, the firm was using ____ branding.
A. brand-extension
B. individual
C. family
D. selective
E. licensed
Answer: C
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A hierarchy of authority is ____. Most military organizations are known for having a strong hierarchy of authority.
A. also known as a division of labor B. a control mechanism for making sure the right people do the right things at the right time C. a diversity structure used in planning with recruiting, selection, and hiring D. also known as work specialization E. the arrangement of having discrete parts of a task done by different people
Explain how prestige products may relate to some customers' feelings of self-worth. What is an example of a prestige product?
What will be an ideal response?
Marshland, Inc had the following consignment transactions during December: Inventory shipped on consignment to Connor Company........ $18,000 Freight paid by Marshland ................................ 900 Inventory received on consignment from Leshner Company.... 12,000 Freight paid by Leshner................................... 500 No sales of consigned goods were made through December 31
Marshland's December 31 balance sheet should include consigned inventory at a. $18,900. b. $18,000. c. $12,500. d. $12,000.
Human capital theory assumes that people are paid at the value of their:
A. minimum capacity for work B. marginal product C. reservation wage D. current life situation E. gross profit margin