Explain how prestige products may relate to some customers' feelings of self-worth. What is an example of a prestige product?
What will be an ideal response?
The image enhancement function of pricing is particularly important with prestige products that have a high price and appeal to status-conscious consumers. People are often willing to pay a premium price for a luxury product like a watch because they believe that it makes a statement about their own worth.
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Creditors are those who lend money to others or deliver goods and services before being paid
Indicate whether the statement is true or false
Chairman Cat Products produces cat trees that are sold by several large pet stores. They sold 190, 210, and 208 cat trees in January, February, and March, respectively. Assuming that the first forecast value (for January) is set to 190, what is the exponential smoothing forecast for March? Assume a smoothing constant value of 0.4.
a. 190 b. 198 c. 202 d. Cannot be determined from the information given
In terms of big data, what includes the uncertainty of data, including biases, noise, and abnormalities?
A. Velocity B. Veracity C. Volume D. Variety
What would be the best way for the marketing manager of a supermarket to find out how consumers move through the store?
A. give customers a questionnaire after they have finished shopping B. observe customers with hidden cameras C. install checkout counters at the end of each aisle D. have an interviewer go through the store with each customer E. None of these methods would be very good.