VALS FrameworkVALS creates profiles of people based on their primary motivation and resources. In the VALS framework above, A refers to
A. Ideals.
B. Innovators.
C. Achievement.
D. Survivors.
E. Self-Expression.
Answer: B
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In horizontal analysis, each item is expressed as a percentage of the
a. base year figure b. retained earnings figure c. total assets figure d. net income figure
Red Bull entered the U.S. soft drinks market with a niche product: a carbonated energy drink retailing at about twice what you would pay for a Coke or Pepsi. Red Bull was sold in unconventional outlets not dominated by the market leaders
In doing so, Red Bull was using the ________ element of the marketing mix against the market leaders. A) price B) place C) physical handling D) packaging E) promotions
Which of the following statements regarding communications-style bias is most likely true?
A) Communication-style bias is quite rare. B) Communication-style bias can manifest as a general feeling of discomfort with another person. C) Communication-style bias is commonly understood in our society D) Communication-style bias will not surface between two people with the same communication style. E) Communication-style bias will make a consulting sales relationship impossible.
An ordinary contract between the debtor and his creditors whereby the creditors receive pro rata a part of their claims and the debtor is discharged from the balance of the claims is:
a. a non-statutory composition. b. a statutory assignment. c. an equity receivership. d. an automatic stay.