Like sales promotion, public relations components of the promotion mix are used to create short-term increases in sales
Indicate whether the statement is true or false
FALSE
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A large amount of evidence indicates that merely satisfying customers:
A) is not enough to keep them loyal to your company or product. B) leads to increased purchase by the customers over time. C) attracts more customers through word of mouth. D) allows you to reduce advertising expenditure over time.
When conducting marketing research in foreign countries, statistical estimation of sample size may be difficult since estimates of the population variance may be unavailable
Indicate whether the statement is true or false
Regarding impairment of intangible assets, which of the following statements is incorrect?
A) Impairment occurs when the fair value of an intangible asset is less than the book value. B) Intangible assets are impaired when there has been a permanent decline in the value of the asset. C) Intangible assets with an indefinite life are tested for impairment annually. D) If any impairment occurs, the company records a loss in the period in which the intangible asset was acquired.
Mr. Lexon owns investment property with a $719,000 basis. If the property is worth only $500,000, Mr. Lexon would prefer a taxable disposition of the property over a like-kind exchange.
Answer the following statement true (T) or false (F)