An effective pitch is a complex process that requires marketers to
A) adopt the beliefs and values of a connector.
B) present a lot of information to a connector.
C) reach connectors when they are working on other stories.
D) offer commissions to connectors who publish their story.
E) reinforce their image of credibility with a connector.
E
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How does protection against discrimination based on gender identity and sexual orientation in the United States differ from protection against discrimination based on age or alcoholism?
a. Protection exists but is not enforced. b. There is federal legislative protection but no federal executive protection. c. There is federal legislative protection but no state legislative protection. d. There is federal executive protection but no federal legislative protection.
The nine-cell attractiveness-strength matrix provides clear, strong logic for considering using
A. only business strength in allocating resources and investment capital to the different businesses. B. both resource fit and product strength in allocating resources and investment capital to its different businesses. C. both industry attractiveness and business strength in allocating resources and investment capital to its different businesses. D. both industry attractiveness and product strength in allocating resources and investment capital to its different businesses. E. only industry attractiveness in allocating resources and investment capital to its different businesses.
Regina just bought a gourmet bagel store. She is working with a freelance graphic artist who is designing her logo and print advertisements. Regina is spending days looking over the various designs and color options. She needs to remember that the creative aspect of advertising design
A. dictates tracking alternatives. B. will determine pretesting and posttesting options. C. should not overshadow the message. D. should always include coupons. E. is everything.
WackyPop Inc. produces an inexpensive microwave popcorn that is well tailored for the tastes of U.S. consumers. However, it has failed to satisfy the consumer preferences of its host country, Japan. Which of the following categories has WackyPop performed poorly in?
A. local responsiveness B. transnational strategy C. global standardization D. cost reduction