What might make a story unable to achieve earned media?

a. Earned media outlets allow little control for the organization.
b. A story may be too costly for some organizations to produce.
c. A story may be too narrow for some media outlets.
d. Earned media require long lead times to present stories.


c. A story may be too narrow for some media outlets.

Communication & Mass Media

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The four categories of communication behavior that indicate increasing problems in a

marriage include all of the following EXCEPT: A) defensive behavior B) criticism or attacks on someone's personality C) display of contempt D) stonewalling

Communication & Mass Media

Type can be divided into two major groups: serif and san serif. A serif is

a. a small extension at the end of a stroke of type b. another word for boldface type c. an indication of the baseline of the typeface d. a measure of the size of the type

Communication & Mass Media

Which of the following is a reason why the recency of Communication Privacy Management is exciting?

A. It indicates the currency of thought in the communication discipline. B. It illustrates the decay of communication as a field. C. It indicates that old-world thinking continues to illuminate questions of communication behavior. D. It shows that theorizing is long dead.

Communication & Mass Media

We are likely to see those who are physically attractive as more competent, intelligent, and well-ajusted.

a. true b. false

Communication & Mass Media