Describe an effective strategy for writing a pitch letter.
What will be an ideal response?
Personalize the letter to each specific media outlet and contact person and highlight a news item or a story angle that is distinctive and of interest to this gatekeeper’s readers or audience. Instead of including every detail in the first letter, parcel out the news with tidbits to generate interest and feedback.
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The area of an image that immediately attracts our attention is called
a. balanced composition. b. high key. c. dramatic contrast. d. the dominant.
Which suggestion facilitates the passage of information from short-term memory to long-term memory?
A. Focus your attention on minor details. B. Write down every word the speaker says. C. Organize what you hear in an easy-to-retain form. D. Avoid relating new information to old information.
Rolando knew that the past few times he had to speak in front of the class, he had actually felt less nervous—especially compared to how nervous he felt his freshman year. This is a demonstration of which concept?
a. Visualization b. Self-talk c. Context d. Habituation
Which of the following statements can be said to describe the tension between reliability and validity?
a. In order to prove that an instrument is reliable, you must first demonstrate that it is valid. b. In order to have a very reliable instrument, the richness of meaning is taken from the validity of that same instrument. c. In order to have a very valid instrument, the richness of meaning is taken from the reliability of that same instrument. d. Reliability and validity work in tandem with one another; they do not offset each other.