If an idea has "legs," it means the idea can run over time in a campaign
Indicate whether the statement is true or false
true
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Cohort analysis has studied and classified the demographic characteristics of people so they can be targeted for marketing and other communication efforts based on
A) the company they work for or organization they belong to. B) the industry in which they or their family members work. C) the generation to which they belong based on when they were born. D) the region and type of housing in which they live.
Beliefs and values by which we determine right from wrong are termed ethics
Indicate whether the statement is true or false
Assembling a radio commercial may include:
A. writing the script or putting the concept together B. narrating the commercial C. doing the hands-on production work D. convincing the client that your approach is the proper one E. both A & B F. A, B & C G. all of these H. none of these
Polarization is a relatively fixed mental picture of some group that is applied to each individual of the group without regard for his or her unique qualities
a. True b. False