Centuries ago, humans needed other people to help them gather food and protect them if attacked. Today, we still need people to help us survive daily life. This is one of the principles of the ______.

A. relational closeness hypothesis
B. cognitive valence theory
C. dual process model
D. affection exchange theory


D. affection exchange theory

Communication & Mass Media

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Great ad copywriting is all about ______.

a. entertainment and strategy b. precision and conciseness c. selling and entertaining d. words and images

Communication & Mass Media

The classical school of thought, which is still used today in some organizations, emphasizes

a. a high degree of structure, rules, and control. b. the interdependence of an organization and its environment. c. the intrinsic motivation of employees to maintain productivity. d. the effect of enlightening on employees' performance.

Communication & Mass Media

Ultimately, the purpose of a transition is to create __________ in a speech.

A. excitement B. action C. tension D. movement

Communication & Mass Media

The person who assumes a leadership role in a small group because of her or his ability, personality, or talkativeness is termed a(n)

A. emergent leader. B. designated leader. C. specific leader. D. insistent leader. E. implied leader.

Communication & Mass Media