The effectiveness of an advertising campaign can be measured

only after the campaign has been carried out completely and results have been tabulated.

only before the campaign begins, to prevent unnecessary expenditures.

during the campaign to determine whether more or less funds should be
allocated, but not after the campaign.

several weeks after the beginning of the campaign to determine whether the
campaign is headed in the right direction.

before, during, and after the campaign through the use of pretests, inquiries, and posttests.


before, during, and after the campaign through the use of pretests, inquiries, and posttests.

Business

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Lipman-Bluman argues that unhealthy followership is caused by subordinates’ needs to feel all of the following except ______.

A. safe B. unique C. goal-driven D. a sense of community

Business

If the nature of the customer population, constraints on the line, the priority rule, and the service time distribution renders waiting line theory no longer useful, then an operations manager should rely on:

A) decision tree analysis. B) linear programming. C) simulation. D) Little's Law.

Business

XYZ Association, a carpenters' trade union, adopts guidelines intended to curtail questionable and pervasive activity by its members. Which of the following statements is true about the relationship between XYZ and its members?

A. XYZ Association may exert pressure on members to stop engaging in questionable business practices that may harm all firms in the industry, but their pressure is ineffectual. B. Because trade associations exist for the benefit of their members, any measure XYZ takes will benefit the members and the association. C. XYZ may make rules to govern its members, but it has no means to enforce them. D. XYZ may make codes of ethics and rules to govern their members but it must also make sure that these codes and rules do not breach antitrust laws.

Business

The ________ Node in a Hadoop cluster provides client information on where in the cluster particular data is stored and if any nodes fail

Fill in the blanks with correct word

Business