When doing positioning, a marketing manager should
A. plan physical product changes rather than image changes.
B. avoid targeting strategies.
C. rely on how customers think about proposed and/or existing brands in a market.
D. focus on specific product features of all generic competitors.
E. None of these answers is correct.
Answer: C
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Under the accrual basis of accounting, at what point in time should a fast food restaurant recognize revenue? _________________________
Fill in the blank(s) with correct word
The importance to business strategy formation of the emergent learning of an organisation and its workers is reflected in which approach to HR strategy-making:
a. resource-based view b. best fit c. best practice d. classical approach
Which of the following statements is true about easements?
A) One who has an easement is entitled to exclude all others, including the property owner for the period of the agreement. B) One who has an easement is entitled to use the property for any legal purpose that does not destroy the property's value. C) An easement by prescription arises when the landowner enters into a contract to allow the land to be used for a specific purpose. D) An easement by necessity arises when a piece of property is divided and, as a result, one portion is landlocked.
One advantage to using magazines as an advertising medium is
A. the relatively short timeframe necessary to place an ad. B. its ability to target specific audiences. C. the quick turnaround between ad creation and ad placement. D. the control marketers have over ad placement. E. its use as a primary information source.