In the process of persuasion, which stage occurs after the audience has learned more about and has become interested in the topic?

a. awareness
b. adoption
c. trial
d. evaluation


d

Communication & Mass Media

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A job interviewer seems to want to get to know you more than to give you information about the job. What's a reasonable conclusion from this tendency?

A. The interviewer is coming more from a content approach to communication than a relational. B. The interviewer is likely setting up the applicant for several personal, unethical questions. C. The interviewer has a typically masculine perspective of casual conversation. D. The interviewer is coming more from a relational approach to communication than a content.

Communication & Mass Media

Choose the research term that describes the following concept: achieved when participants react similarly to data collection procedures.

A. Reliability B. Validity

Communication & Mass Media

___________ refers to the act of producing messages, whereas ___________ is the act of understanding them

a. Encoding; decoding b. Source; receiver c. Person-focused; message-focused d. Feedforward; feedback

Communication & Mass Media

Men tend to provide abundant verbal and nonverbal clues that they are listening and interested

Indicate whether the statement is true or false

Communication & Mass Media