___________ refers to the act of producing messages, whereas ___________ is the act of understanding them
a. Encoding; decoding b. Source; receiver
c. Person-focused; message-focused
d. Feedforward; feedback
Answer: a
You might also like to view...
Josh is a nurse at a hospital in Ames, Iowa. He is working on a patient who appears to be suffering from flu-like symptoms from a bacterial infection. Yolanda is a scientist for the Center for Disease Control. She has been studying bacteria samples that were found in Ames which appear to be traces of a biological terrorist weapon that creates the flu-like symptoms Josh has been observing in his patient. The difficulty of getting Yolanda and Josh to exchange helpful information through the work of the Department of Homeland Security is really a problem of _______, according to the text.
A. personality differences B. organizational communication C. money D. inadequate research
Your best opportunity, as a student, to get a real understanding of public relations is through which of the following learning tools?
A) lecture B) textbook C) exams D) Public Relations Student Society of America (PRSSA) membership E) class assignment
You have been asked to discuss your personal brand to a future employer. Highlight your personal brand based on the three characteristics outlined in the chapter.
What will be an ideal response?
Traditional logicians tend to see fallacies as
a. rarely occurring. b. easy to discover. c. incorrectness in logic. d. if they were syllogisms in reverse.