Why would Muzafer Sherif (1936) study conformity by projecting a light on the wall of a darkened room?
A) Because of the autokinetic effect, he created an ambiguous stimulus.
B) He wondered whether sensory deprivation made people more susceptible to conformity pressures.
C) He wanted a stimulus that was not ambiguous.
D) He didn't want participants to see and therefore influence one another.
E) He wanted to study the effects of anonymity on people's conformity.
Answer: A) Because of the autokinetic effect, he created an ambiguous stimulus.
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