One type of argument which can be made against a proposal for change is referred

to as a "disadvantage" argument. Which of the following things is NOT true of a
disadvantage argument?

(a) It visualizes the world as if the advocate's proposal were adopted.
(b) It suggests that the proposal would have no effect if adopted.
(c) It is argued using the claims of effect, significance, and inherency.
(d) It has the same requirements for proof that any other argument would have.


B

Communication & Mass Media

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According to the textbook, threat appeals that ____________ are more likely to be persuasive:

a. the audience can relate to b. contain more intense content c. are shorter d. use a credible speaker

Communication & Mass Media

A hybrid communication function of public relations and advertising that links the two is known as __________ communication

Fill in the blank with correct word

Communication & Mass Media

Explain the primary purpose of completing the developmental research stage is to a PR campaign.

What will be an ideal response?

Communication & Mass Media

When you introduce someone else, think about the __________ you will create

A) climate B) occasion C) appearance D) context

Communication & Mass Media