Addressing which of the following questions in a meaningful way will impact your credibility in the organization?
A) What questions will your audience expect you to answer when you present the research?
B) What does the audience already know? What do they need to know?
C) Who is the primary audience?
D) Who else may be affected by this problem or decision?
E) What sources will your audience expect you to consult?
Answer: E
Explanation: E) This final question—what sources will your audience expect you to consult—is important for your credibility. A professional audience is more likely to value your information if you use professional and highly credible sources.
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The key reason that the marketing concept has been recognized as the "right philosophy" is that it:
A) is well established in the marketing literature B) has been recommended by successful marketing executives C) does not rely on high-pressure selling D) stresses understanding the competition E) always puts the customer first
In 2007, Apple Inc. released the iPhone, which was a breakthrough in the cell phone market. Today, competitors such as Samsung, Motorola, and HTC each have smartphones on the market that closely resemble the iPhone in both form and functionality. What form of change did the first iPhone demonstrate?
a. organizational b. incremental c. structural d. discontinuous
For Melinda's will to be valid, she must be mentally competent at the time of
a. death. b. the acquisition of the property to be distributed under the will. c. the making of the will. d. the probate of the will.
Assume that you have $100,000 invested in a stock whose beta is .85, $200,000 invested in a stock
whose beta is 1.05, and $300,000 invested in a stock whose beta is 1.25. What is the beta of your portfolio? A) 0.97 B) 1.21 C) 1.02 D) 1.12