The key reason that the marketing concept has been recognized as the "right philosophy" is that it:
A) is well established in the marketing literature
B) has been recommended by successful marketing executives
C) does not rely on high-pressure selling
D) stresses understanding the competition
E) always puts the customer first
E
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XM Consulting collects information on various industrial products. When faced with buying decisions, businesses can visit XM's website to purchase detailed information on the various options available to them
XM Consulting can be called a(n) ________. A) infomediary B) market maker C) customer community D) third party arbitrator E) informant
In marketing, advertisements or salespeople can activate a consumer's purchase decision process by
A. creating a sense of fear or guilt. B. manipulating a customer's want into a need. C. shifting the consumer's focus from internal search to external search. D. showing the shortcomings of competing (or currently owned) products. E. promising product attributes that exceed the actual product potential.
Which sentence includes only positive language?
A) The customer service department is closed after 6:00 p.m. B) You cannot use a pen with green ink to complete the form. C) Your tax refund will arrive after April 20. D) The customer failed to provide her zip code. E) We must deny your request to change your password over the phone.
This is the term for when two or more individuals contractually partner to own a company or conduct a business.
A) Full Disclosure B) Limited Partnership C) Marriage D) Corporations E) Double Jeopardy