Marci, a student, is used to paying $1.25 for a 12-ounce can of Diet Coke from various vending machines on campus, so she expects the new vending machine just installed outside her Chemistry classroom to charge her the same amount for her favorite beverage. For Marci, the $1.25 price is a
A. leader price.
B. reference price.
C. bait price.
D. gross price.
E. bundle price.
Answer: B
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The write-off of the cost of an intangible asset is called
a. physical depreciation. b. functional depreciation. c. amortization. d. deterioration.
In a shopping Web site, more negative comments are seen even though most of the customers are satisfied. Which of the following can be used to explain this situation?
A) loss aversion B) RATER model C) return on quality D) SERVQUAL
Which of the following is not a cost of electronic data interchange (EDI)?
A. buying or leasing of hardware and software B. training employees C. responsiveness to customers' needs D. reengineering applications
Figure 6-3According to Figure 6-3 above, point D would most likely represent what option for entering the global marketplace?
A. franchising B. licensing C. exporting D. direct investment E. joint venture