In a shopping Web site, more negative comments are seen even though most of the customers are satisfied. Which of the following can be used to explain this situation?
A) loss aversion
B) RATER model
C) return on quality
D) SERVQUAL
A
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Which of the following is correct concerning the outline for persuasive messages?
a. Solicited and unsolicited sales messages follow the same outline steps. b. An attention-getting sentence is not essential in a solicited sales message. c. Unsolicited sales messages follow the same outline as a neutral news message. d. Solicited sales messages do not require a call for action.
Business in the ______ sector have to first assess their operations’ needs before selecting a specific ERP package.
a. manufacturing b. service c. mining d. hospitality
?Which of the following pairs of risks have both the components referring to the same kind of risk?
A. ?Market risk and unsystematic risk B. ?Market risk and relevant risk C. ?Firm-specific risk and nondiversifiable risk D. ?Firm-specific risk and systematic risk E. ?Firm-specific risk and market risk
Doris took her cats to the kennel while she went on vacation. The kennel must use:
a. extraordinary care with the cats. b. ordinary care with the cats. c. only slight care with the cats. d. no care with the cats.