In a simple random sample, ________
A) every member of the population has a known and equal chance of selection
B) the population is divided into mutually exclusive groups (such as blocks), and the researcher draws a sample of the groups to interview
C) the researcher selects the easiest population members from which to obtain information
D) the population is divided into mutually exclusive groups and random samples are drawn from each group
E) the researcher finds and interviews a prescribed number of people in each of several categories
A
You might also like to view...
The economic value added performance measure focuses on long-term financial performance
Indicate whether the statement is true or false
Marketers expect non-media connectors to use their own resources to
A) purchase advertising time and space. B) distribute free samples to prospective customers. C) take part in personal selling efforts on behalf of products. D) influence their friends, family, and people in their professional circles. E) conduct media audits to determine the size of their audiences.
The private property rights of individuals lapse because of a change in government
Indicate whether the statement is true or false
Which is not one of Cialdini’s six principles of influence and persuasion?
a. Honesty b. Liking c. Social proof d. Scarcity