Which of the following is NOT a reason why a customer might be dissatisfied with a product?
A. Discounts offered by the salesperson were not given by the manufacturer.
B. Customer believed the product could perform a function that it cannot.
C. The product performed an additional, unadvertised function.
D. Product delivered was different from the one ordered.
E. Product was not delivered by the specified date.
Answer: C
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In which of the following situations would a firm most likely pursue a low-cost leader strategy?
A) There are no competitors in the market and the firm is the market leader. B) The nature of its products does not allow the firm to maintain a volume advantage in the market. C) The company's product is a niche product and appeals to only a few customers. D) The market is quality-sensitive rather than price-sensitive. E) The firm can minimize its operational expenses in order to sell higher volumes of products.
Which type of retailer is a large-scale discount operation and open to members only?
a. warehouse clubs b. catalog showrooms c. warehouse showrooms d. specialty stores e. e-tailing
For Tesla, a firm that makes electric cars, estimating how many competitors will make electric vehicles and what kinds they will make is
A. a part of marketing the product. B. one of the universal functions of innovation. C. best left to intermediaries. D. an example of the micro-macro dilemma. E. a production activity.
Which of the following social skills do many executives find challenging to acquire?
A. being a good listener B. being a good motivator C. having a large network in place D. having empathy for subordinates