Describe the variables used to segment business markets, and provide at least one example of each.
What will be an ideal response?
Like consumer markets, business markets are frequently segmented for marketing purposes. Marketers segment business markets according to geographic location, type of organization, size of organization, and product use. Geographic segmentation may be especially appropriate for producers seeking to reach industries concentrated in certain locations, such as furniture and textile producers concentrated in the Southeast. A company sometimes segments a market by types of organization within that market because they often require different product features, distribution systems, price structures, and selling strategies. An organization's size may affect its purchasing procedures and the types and quantities of products it needs. Size can thus be an effective variable for segmenting a business market. To reach a segment of a specific size, marketers may have to adjust one or more marketing mix ingredients. Because the needs of large and small buyers tend to be distinct, marketers frequently use different marketing practices to reach target customer groups. Certain products, particularly basic raw materials such as steel, petroleum, plastics, and lumber, can be used numerous ways in the production of goods. These variations will affect the types and amounts of products purchased, as well as the purchasing method.
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All negotiations have a value-________ stage, where parties decide who gets how much of what, but many negotiations also have a value-________ stage, where parties work together to expand the resources under negotiation.
Fill in the blank(s) with the appropriate word(s).
Project offices are known to result in positive benefits such as serving as a bridge between senior management and project managers.
Answer the following statement true (T) or false (F)
Factors affecting project progress include each of the following except
A) cost of each phase. B) value chain assessment during each phase. C) resource allocation in each phase. D) amount of materials utilized in each phase.
Keisha is an employee of Leeway Corporation. She uses social media in a way that violates her employer's stated social media policies. Leeway first disciplines its employee and then, after a second transgression, fires her. This
a. is a violation of Keisha's rights as an employee. b. is within Leeway's rights as an employer. c. is a subject for dispute resolution by the social media that Keisha used. d. falls under the "business-extension exception" to the Electronic Communications Privacy Act.