Cost of goods sold is the difference between costs available for sale and beginning inventory
a. True
b. False
Indicate whether the statement is true or false
False
You might also like to view...
Social media blur the line between connectors and their audiences because
A) they purchase the same products. B) on the Web, everyone's identity is anonymous. C) both are easily persuaded by conventional advertising messages. D) a person can be a connector and an audience member simultaneously. E) marketers generally do not differentiate between their respective roles.
We can often summarize a group of observations with
a. facts. b. statistics. c. reasons. d. judgments.
Check sheets graphically illustrate the causes of a certain event
Indicate whether the statement is true or false
The Internet has radically changed the way traditional marketing used the marketing mix to attract and retain customers. Now e-marketing strategies require the marketer to reexamine the characteristics of the four components of the marketing mix. With respect to e-marketing, which of the following statements about the four components of the marketing mix is true?
A. The Internet is not a new distribution channel. B. Price is the least flexible component of the marketing mix. C. Distribution is the best application for digital media. D. Digital media marketing only facilitates price competition. E. Most traditional promotions can be enhanced by using digital media.