Social media blur the line between connectors and their audiences because
A) they purchase the same products.
B) on the Web, everyone's identity is anonymous.
C) both are easily persuaded by conventional advertising messages.
D) a person can be a connector and an audience member simultaneously.
E) marketers generally do not differentiate between their respective roles.
D
You might also like to view...
You want to go into social work but go into business instead so you can earn more money. Which barrier stands in the way of your following your vocation?
A. apathy B. avoidance C. ambition D. pride
Inventory costing methods place primary emphasis on assumptions about
A) flow of goods B) flow of costs C) flow of goods or costs depending on the method D) flow of values
Which of the following courses of action is best suited for a company in the event of the entry of
a new competitor to the market? A) re -estimating sales forecast B) repositioning its existing product C) arranging for a backup partner D) conducting competitive analysis
In evaluating proposed or existing strategies managers should
A. align existing strategies with new strategies to emphasize incremental gains. B. initiate new initiatives even though they don't seem to match the company's internal and external situation. C. ensure core capabilities are incorporated for establishing a competitive advantage. D. evaluate the firm's business model at least every three years. E. scrutinize the company's existing strategies on a regular basis to ensure they offer a good strategic fit, create a competitive advantage, and result in above-average performance.