Charges that firms are using "sweatshop" labor to produce their products are likely to occur during the ________ phase of the strategic marketing planning process.
A. marketing mix
B. planning
C. control
D. implementation
E. evolution
Answer: D
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________ refers to activities that communicate the merits of the product and persuade target customers to buy it
A) Position B) Promotion C) Pricing D) Segmentation E) Prospecting
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