Historically, the transformation of a technological invention into a mass medium that successfully reaches a mass audience has largely been the result of

A) trial and error.
B) the clear vision of the inventor.
C) a pre-existing need or specific purpose for the invention.
D) a single massive infusion of cash.


Answer: A

Communication & Mass Media

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Federal agencies spend several hundred million dollars each year promoting all of the following EXCEPT

A) foreign trade. B) military recruitment. C) government health services. D) U.S. Postal Services. E) all of the above.

Communication & Mass Media

Kelsey is telling her friends about the fun she had at a birthday party. Her speed increases to express her excitement, exhilaration, and urgency to share the details. Kelsey is increasing her vocal pitch

Indicate whether the statement is true or false.

Communication & Mass Media

A sentence outline is generally much shorter than a key-word outline.

Answer the following statement true (T) or false (F)

Communication & Mass Media

When measuring the tone of news coverage, which tool is typically used?

a. good to bad on a scale of 1–5 b. a positive, negative or neutral rating c. number of impressions d. number of media mentions

Communication & Mass Media