Semiotics refers to
A. a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective product or brand names.
B. a field of linguistics that translates words into internationally recognized symbols to help companies carry their product message across international boundaries.
C. the practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors.
D. a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective advertising messages.
E. a field of study that examines the correspondence between symbols and their role in the assignment of meaning for people.
Answer: E
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