Mercedes was able to successfully introduce its C-Class car at $30,000 without injuring its ability to sell other Mercedes cars for $100,000 or more. Mercedes implemented a(n) ________
A) downward line stretch
B) product line contraction
C) cannibalization strategy
D) upward line stretch
E) value stretch
A
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Postemployment benefits are provided to former employees
A) after employment. B) after retirement. C) before retirement. D) after employment but before retirement.
Acme Global has a labor surplus. Specifically, it has too many workers in one type of job and too few in another. Its best method for dealing with its surplus would be ______.
A. downsizing B. early retirement C. retraining D. natural attrition
Which of the following is a distinct advantage of personal selling over the other marketing communication methods?
A. highly cost effective B. ability to tailor the message C. less time-consuming D. strategic relationship between company and customer E. highly flexible
The values, beliefs, and norms a group of people share are referred to as our:
a. morals. b. philosophy. c. culture. d. none of the above.