What is considered to be the most sophisticated and most realistic model of interpersonal communication?

A. communication as action
B. communication as interaction
C. communication as transaction
D. communication as contraction


Answer: C

Communication & Mass Media

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Credibility is an audience's view of a speaker's intelligence, expertise, and knowledge of a subject

Indicate whether the statement is true or false

Communication & Mass Media

Richard watched the presidential debates on television. His friend, Kayla, had to work and did not get

the chance to watch the debates, so she asked Richard for a summary. Richard could only remember the first and last issues discussed. This could be explained by which of the following theories? A. Attachment Theory B. Primacy/Recency Effect C. Social Exchange Theory D. Political Confusion

Communication & Mass Media

Discovery Health is an example of a

a. Foundation network. b. Subscription network. c. Subniche network. d. Premium network.

Communication & Mass Media

Business partners, Jim and Jack, meet to discuss various business opportunities. When they see each other, they shake hands. What does this gesture signify?

a. Social/polite touch
b. Touch avoidance
c. Displaced point pattern
d. Diffused point pattern

Communication & Mass Media