Richard watched the presidential debates on television. His friend, Kayla, had to work and did not get
the chance to watch the debates, so she asked Richard for a summary. Richard could only remember the
first and last issues discussed.
This could be explained by which of the following theories?
A. Attachment Theory
B. Primacy/Recency Effect
C. Social Exchange Theory
D. Political Confusion
B
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Indicate whether the statement is true or false
Which of the following statements about the PR campaign that followed the Tylenol tampering is true?
A. It was successful because it succeeded in covering up what had happened. B. It was successful because it was immediate and honest. C. It was a failure because afterward people viewed the manufacturer as cold and uncaring. D. It was a failure because the company tried to handle media relations with a one-person office.
Maintaining eye contact with the audience allows a speaker to obtain feedback
Indicate whether the statement is true or false
In evaluating examples and illustrations, we must be concerned with the recency of observation and the attitude of the observer
Indicate whether the statement is true or false.