In most cultures, it would be considered appropriate business etiquette to address the younger members of the group first and the elder members last

Indicate whether the statement is true or false.


FALSE

Communication & Mass Media

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The popularized version of subliminal persuasion suggests that:

a. the designer of a message is trying to deceive the audience by adding something to a message that is not consciously perceivable by the audience b. the designer of a message is trying to tell the truth to the audience by adding something to a message that is not consciously perceivable by the audience c. both a and b d. neither a nor b

Communication & Mass Media

The strength of coercive power depends solely on the magnitude of the punishment that can be administered

a. true b. false

Communication & Mass Media

Messages or works that do not identify the author are categorized as ___________

Fill in the blank(s) with correct word.

Communication & Mass Media

A factorial design is used when a researcher wishes to examine the impact of a single independent variable on multiple dependent variables

Indicate whether the statement is true or false.

Communication & Mass Media