Which of the following was NOT part of the British Airways "Know Me" program?
A) centralization of information about frequent fliers into a single database
B) identification of each customer's seating location and previous flight, meal, and complaint history
C) infiltration of coach class by mystery shoppers
D) generation of 4,500 daily messages to recognize passengers
E) distribution of 2,000 iPads to crew members and ground staff to aid information dissemination and stimulate passenger recognition
C
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Answer the questions below.
a.Suppose the economy is initially in long-run equilibrium in the AD-AS model. Draw a diagram showing long-run equilibrium, including the AD, LRAS, and SRAS curves. b.Now suppose stock prices decline sharply. Draw a new diagram showing the AD, LRAS, and SRAS curves. How have the level of output and the price level changed? What happens to consumption spending and investment spending? c.Redraw your diagram from part b, then draw new lines to show what would happen if the Fed changed monetary policy to return the economy to full-employment equilibrium. Does the money supply increase or decrease? Which curve (AD, LRAS, or SRAS) shifts as a result of the Fed's policy change? What happens to the price level and level of output compared with what they were in part b? What happens to consumption spending and investment spending compared with what they were in part b? What will be an ideal response?
In discussing the structure of the marketing research industry, your authors define an internal supplier firm as one which:
A) makes research decisions based primarily upon information supplied by the internal reports system B) has its marketing research provided by an entity, such as a marketing research department, within the firm C) is organized in a staff relationship to other internal departments D) provides syndicated services but only to members of the syndicate E) provides marketing research obtained from records of the Internal Revenue Service
The main block of text in a print ad is referred to as the ________
A) copy B) testimonial evidence C) headline D) slogan E) message strategy statement
Use words that do not unnecessarily distinguish between __________________
a. time and space b. male and female c. races d. socio-economic status