The lowest common denominator approach is designed to appeal to ___________, while positioning is designed to appeal to _____________.
Fill in the blank(s) with the appropriate word(s).
everyone; select people
Communication & Mass Media
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A member of a control-oriented culture would attribute his winning the lottery to:
a. Mistake b. Luck c. God d. Probability
Communication & Mass Media
__________ are informal rules that govern behavior and role expectations
a. Ideas b. Norms c. Stereotypes d. Goals e. Values
Communication & Mass Media
All of the following are examples of one of Hall's cultural universals EXCEPT
a. communication b. genders c. protection d. enculturation e. work
Communication & Mass Media
According to Gonzales and Hancock, why does social media use tend to enhance our self-esteem?
A. eliminates our communication anxiety B. helps us practice our social skills C. information we post is usually positive D. increases our social contacts
Communication & Mass Media