Which of the following is a recommended strategy for an unreceptive audience?
A) provide a clear objective
B) tell your audience what you want them to do
C) acknowledge opposing points of view
D) save your strongest argument for last
C
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Among the flaws in the traditional four-step model of public relations is/are that it
A) implies a process where one step automatically follows another B) oversimplifies a very dynamic process C) doesn't take into account the importance of values D) All of the above. E) None of the above.
Wayne sells natural gas to large corporations that need it to fuel generators or as a raw material in a chemical process. As such, Wayne sells a:
a) specialty product. b) systems product c) feature product d) commodity.
Trina was born in 1962. She lived a secure early childhood, only to have her family uprooted
by her father's job loss in her teens, followed by her parents' divorce. She attributes her current determination to build a decent savings and balance her career and personal life to the uncertainty she faced in her early years. Trina's outlook is typical of a person in this generational group. A) Matures B) Baby Boomers C) Generation X D) Millenials
Lorenzo is an Italian exchange student who has a part in his school’s play. When one of the stage hands told him to “break a leg” on opening night, he was confused why someone would want him to injure himself. This misunderstanding was caused by a lack of _____________equivalence.
a. idiomatic b. vocabulary c. grammatical d. experiential