Medialink is:
a. a Web page.
b. a PR distribution service for news releases and other publicity.
c. a PR company.
d. none of the above
B
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The scientific method combines ______ to advance knowledge.
a. empiricism and interpretivism b. interpretivism and peer review c. peer review and critical theory d. critical theory and empiricism e. empiricism and peer review
CHOOSE ALL THAT APPLY. One method used by those taking a critical approach involves the analysis of texts. Which ones might be considered for analysis?
a. Transcripts of interactions b. Television c. Music d. Movies
Johannes Gutenberg’s invention allowed:
a) the production of cheap literature; b) new forms of writing; c) information to be preserved; d) people to form an accurate picture of their past; d) new kinds of shop structure and work relationships; e) all of the above
Which of the following reduces the likelihood that a company will experience a crisis?
a. encouraging two-way communication b. providing employees with crisis training c. engaging in issues management d. clarifying core values and policies