Medialink is:

a. a Web page.
b. a PR distribution service for news releases and other publicity.
c. a PR company.
d. none of the above


B

Communication & Mass Media

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The scientific method combines ______ to advance knowledge.

a. empiricism and interpretivism b. interpretivism and peer review c. peer review and critical theory d. critical theory and empiricism e. empiricism and peer review

Communication & Mass Media

CHOOSE ALL THAT APPLY. One method used by those taking a critical approach involves the analysis of texts. Which ones might be considered for analysis?

a. Transcripts of interactions b. Television c. Music d. Movies

Communication & Mass Media

Johannes Gutenberg’s invention allowed:

a) the production of cheap literature; b) new forms of writing; c) information to be preserved; d) people to form an accurate picture of their past; d) new kinds of shop structure and work relationships; e) all of the above

Communication & Mass Media

Which of the following reduces the likelihood that a company will experience a crisis?

a. encouraging two-way communication b. providing employees with crisis training c. engaging in issues management d. clarifying core values and policies

Communication & Mass Media