Daytime programming usually has ________ of advertising per hour compared to primetime

a. more minutes
b. fewer minutes
c. the same amount


a

Communication & Mass Media

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This advertising giant invented the unique selling proposition:

a) Mary Wells Lawrence; b) Rosser Reeves; c) Lee Clow; d) J. Walter Thompson; e) Sylvester Weaver

Communication & Mass Media

"When immigrants assimilate, they advance in our society, realize their dreams, and add to the unity of America" (Whitehouse, 2007). This is an excerpt from the President Bush's plan for comprehensive immigration reform

This statement can be interpreted as an ethnocentric attitudes; the U.S. is the better place compare to the country where immigrants are from. This example indicates that a. the U.S. culture is used as a fortress b. the immigrants' culture is used as a fortress c. the U.S. culture is used a weapon d. the immigrants' culture is used as a fortress

Communication & Mass Media

What should individuals do in reconciling history?

a. Majority cultural group members need to feel guilty about their past deeds b. Both oppressor and oppressed group members should forget about the past history and move forward c. Both oppressor and oppressed group members should recognize that the past history influences today's interactions d. None of the above

Communication & Mass Media

Cognitive schemata include all of the following EXCEPT __________. [p. 45, III]

a. abstractions b. stereotypes c. scripts d. personal constructs e. prototypes

Communication & Mass Media