The following quote best describes ________. "The marvels of modern technology include the development of a soda can which, when discarded, will last forever, and a car, which when properly cared for, will rust out in two or three years."
A) planned obsolescence
B) product failure
C) deceptive promotions
D) deceptive packaging
E) excessive markups
A
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When using the AIDA approach to persuasion, the closing should
A) urge the audience to take the action you are requesting. B) provide additional evidence and detail not covered in the desire section. C) explain the steps needed to implement your ideas. D) help the audience imagine how the solution might benefit them. E) get the audience's attention.
To offer a trade discount, a company must print a special catalog each time there is a change in prices
Indicate whether the statement is true or false
Which culture requires that managers serve as role models themselves, communicate moral standards, and train employees to behave in a moral manner?
A. ethical B. communal C. mercenary D. spiritual
Which of the following explains the term "satisficing"?
A. Following simplified decision rules B. Selecting the alternative that meets minimum decision criteria C. Striving to select only the best alternative D. Selecting the alternative simply because it is the easy way out