Omar has been asked to present a speech at an upcoming sales conference. When he tells his mother about this, she says, "Oh, you'll be giving an epideictic presentation!" On which topic might Omar be presenting?
a. an award presentation for salesperson of the year
b. a recap of the company's record sales year
c. a presentation on how to win customer trust
d. a speech introducing new customer management software
a. an award presentation for salesperson of the year
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With JIT manufacturing, which of the following costs would be considered an indirect product cost?
a. cost of specific-purpose equipment b. cost of equipment maintenance c. property taxes on the plant d. salary of a manufacturing cell worker
Bill wants to start a restaurant that fuses Mexican and Thai cuisine. He does not really know if this concept will be viable so he develops a limited menu and has friends and family fill out a questionnaire to gather information. Bill is using ______.
a. creation in action b. prediction in action c. business planning in action d. strategy development in action
A random sample of 144 checking accounts at a bank showed an average daily balance of $500 and a standard deviation of $60. Develop a 95% confidence interval estimate for the mean of the population.
What will be an ideal response?
Sales promotion refers to those promotion activities-other than advertising, publicity, and personal selling-that stimulate interest, trial, or purchase by final customers or others in the channel.
Answer the following statement true (T) or false (F)