The two primary metrics of CRM are:
A) data-driven communications and data-driven marketing programs
B) lifetime value and customer cluster analysis
C) data mining and data coding
D) lifetime value of customers and share of customer
D
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Concerning purchase discounts, which one of the following statements is true?
A) Purchase discounts taken should be deducted from the acquisition cost of the inventory. B) The net price method results in recording accounts payable at the maximum value of the liability that the company may be required to pay out. C) Purchase discounts lost should be included in the cost of inventory. D) An advantage of the gross price method is that it isolates purchase discounts lost and thus highlights inefficiencies.
Segregation of duties is an example of an internal control procedure
Indicate whether the statement is true or false
Which of the following is the mental step in the consumer-adoption process where the customer starts considering whether to try an innovation?
A) adoption B) trial C) awareness D) evaluation E) interest
Risk exposures in the General Ledger and Financial Reporting Systems include all of the following except
a. defective audit trail b. unauthorized access to the general ledger c. loss of physical assets d. general ledger account out of balance with the subsidiary account